Anda rasakan promosi No Man’s Sky telah “menipu” anda? Bukan itu kata agensi penyiasatan ini.
Bulan September lalu, Advertising Standards Authority (ASA), sebuah agensi yang mengawal kualiti pengiklanan di United Kingdom telah pun memberi respon bahawa mereka sedang giat melakukan penyiatasan terhadap game keluaran Hello Games, iaitu No Man’s Sky.
Terdapat pelbagai aduan yang diterima dan antara yang menjadi fokus penyiasatan adalah pertarungan besar-besaran di angkasa lepas, struktur bangunan yang boleh ditemui, air yang mengalir dan banyak lagi.
Terbaru, mereka telahpun mengeluarkan hasil siasatan mereka. Mereka dapati bahawa promosi yang telah dilakukan oleh Hello Games sama sekali tidak mengelirukan (misleading). Mereka telah mengeluarkan sebuah laporan yang panjang, dan ini antara maklumat yang penting, yang kami ambil terus daripada laporan tersebut:
“The ad contained several screenshots and two different video trailers for the game, as well as a text description. We understood that, as NMS was procedurally generated, player experiences would vary according to what material was generated in their play-through. The summary description of the game made clear that it was procedurally generated, that the game universe was essentially infinite, and that the core premise was exploration.
“As such, we considered consumers would understand the images and videos to be representative of the type of content they would encounter during gameplay, but would not generally expect to see those specific creatures, landscapes, battles and structures. We therefore considered whether the game and footage provided by Hello Games contained gameplay material of a sufficiently similar type to that depicted in the ad.
“We understood that the user interface design and the aiming system had undergone cosmetic changes since the footage for the videos was recorded. However, we did not consider that these elements would affect a consumer’s decision to purchase the game, as they were superficial and incidental components in relation to the core gameplay mechanics and features. We therefore did not consider the ad was likely to mislead in that regard.
“We understood that the screenshots and videos in the ad had been created using game footage, and acknowledged that in doing this the advertisers would aim to show the product in the best light. Taking into account the above points, we considered that the overall impression of the ad was consistent with gameplay and the footage provided, both in terms of that captured by Hello Games and by third parties, and that it did not exaggerate the expected player experience of the game. We therefore concluded that the ad did not breach the Code.”
Anda boleh baca laporan penuh tersebut di sini.
Selepas beberapa minggu hilang tanpa khabar berita, Hello Games telah membawakan kemaskini yang digelar ‘Foundation Update’ – menampilkan pelbagai perubahan besar kepada No Man’s Sky.